Learn how to use CLV Intelligence, define the inputs correctly, and interpret LTV:CAC results with scenario testing.
CLV Intelligence is designed for one job: LTV:CAC efficiency and payback quality checks. The best way to use it is to model scenarios, not to hunt for a single “perfect” number.
If you understand how inputs like AOV, gross margin, and retention shape LTV:CAC, you can spot mistakes quickly and keep outputs decision-ready.
This tool models LTV:CAC for common cases so you can compare tradeoffs quickly.
If your scenario is unusual, treat the output as a starting point and validate assumptions before committing.
Key inputs: AOV, gross margin, retention, and CAC.
Be consistent about units (monthly vs annual) and scope (include fees/taxes if they exist in real life).
Compare outputs like customer LTV, LTV:CAC ratio, and payback across scenarios instead of trusting one number.
If the decision changes under downside assumptions, build a buffer or revise the plan.